美国消费者新闻与商业频道(CNBC)10月15日消息,沃尔玛CEO董明伦(Doug McMillon)周四表示,公司希望持有TikTok的部分股权,因为沃尔玛认为后者拥有“巨大商机”,可以让消费者找到想要购买的商品,同时也是接触客户的有力途径。
According to CNBC on October 15, Wal Mart CEO Doug mcmillon said on Thursday that the company hopes to hold a partial stake in tiktok because Wal Mart believes that tiktok has a "huge business opportunity" to enable consumers to find the goods they want to buy and a powerful way to reach customers.
董明伦说:如果你在看TikTok视频,有人在视频上展示了你 喜欢的衣服或商品。如果你能快速购买商品会怎么样?这就是我们在世界各国看到的情况。这对我们很有吸引力,我们也想成为其中的一部分。
9月20日,沃尔玛发布声明称,暂时同意购买TikTok Global的7.5%股份,并达成商业协议以向TikTok Global提供电商及其他全渠道服务。作为交易的一部分,TikTok将创建一家名为TikTok Global的新公司,并将于12个月内进行 公开募股(IPO),在美国交易所上市。
On September 20, Wal Mart announced in a statement that it temporarily agreed to buy 7.5% of TikTok Global's shares and reached a commercial agreement to provide e-commerce and other Omni channel services to tiktok global. As part of the deal, tiktok will create a new company called tiktok global, which will make an initial public offering within 12 months and list on the US stock exchange.
董明伦称,沃尔玛正与字节跳动探讨如何使“社交商务”变得更便捷,更吸引美国客户。董明伦表示,通过合作,一旦TikTok用户选择购买某件商品,这两家公司就可以加快运送速度。